a one-day workshop to help you master content projects

with sara wachter-boettcher & brett harned

available as a private course for your company


build a better content process

Content. It’s the number-one reason web projects get delayed: it's not done, or it’s not right, or it can’t get okayed by regulatory fast enough. Those delays can make your team lose time, money, and morale—and might even lead to a project failure.

You have the power to change things. In this workshop led by content strategist Sara Wachter-Boettcher and digital project manager Brett Harned, you’ll learn techniques for planning and managing content in your next website redesign, replatforming, or product launch.

Designed for both agencies and in-house, this hands-on workshop will help you gain the skills to:

  • Define your content needs and assess them against what you have

  • Collaborate with stakeholders and subject-matter experts

  • Build a realistic process for gathering, editing, reviewing, and approving content

  • Kickstart writing and editing with content creators

  • Align content progress with design-build stages

  • Maintain content momentum over the course of the project





 Process and project planning

  • Setting and documenting expectations for content on your projects
  • Aligning content decisions and copywriting with the design process
  • Mapping realistic deadlines, approval processes, and workflows to deliver the content when it’s needed  

Afternoon Session

Skill-building and collaboration techniques

  • Helping subject matter experts learn to produce web-ready content
  • Wrangling diverse content contributors to deliver the right stuff at the right time
  • Techniques for insuring your team and stakeholders are collaborating



Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia, and speaks regularly at conferences like Confab, An Event Apart, Design & Content, Digital PM Summit, SXSW, UX Week, and many more. 

She is the author of Content Everywhere from Rosenfeld Media, the co-author of Design for Real Life from A Book Apart, and a past editor-in-chief of A List Apart. Find her on Twitter @sara_ann_marie.



Brett Harned is a digital project management consultant and coach based in Philadelphia. He founded the Digital PM Summit, the first conference of its kind for a growing community, and has presented workshops and keynotes at SXSW, Future of Web Design, DPM:UK, and more. 

He is currently working on his first book, Project Management for Humans, to be published in 2017 by Rosenfeld Media. Brett also co-founded Pathfinder DPM, a training program for digital project managers. Find him on Twitter @brettharned.


Our work

We'll share the real-world tools, activities, and processes we've used in our own projects with clients like: 

  • The Associated Press
  • The Bill & Melinda Gates Foundation
  • Harvard
  • Home Depot
  • Paypal
  • Trek Bicycle
  • Viacom